6 Ways to boost your SEO Score

6 Ways to boost your SEO Score

The SEO score is in most cases derived from multiple factors. Here are some of them

Use of Appropriate HTML Code
From past experience, we have seen that sometimes website are built using incorrect use of code such as table layouts ect..It is extremely important to make use of proper HTML elements and CSS to create the desired layout. This includes < section>,< header>  ect…It is also important to make sure that the code is clean from errors.

We recommend using https://validator.w3.org/ to check the errors.

Responsive Design
Responsive design is a major factor when it comes to ranking. Its purpose is to allow users to access your website from all sorts of devices. The content is automatically scales according to the size and type of the device.

This provides a better user experience and could potentially encourage your visitors to come back again. The best way to do this is to amend the CSS file as example shown below.

Use of Graphics
The use of graphics and images is important if you want your website to appeal to your audience. You need to ensure that the images fit with your content.

It is a good practice to specify some image attributes as shown on example below. This helps the browser load the page faster and is also favorable by search engines.
Google places a high importance on alt texts to determine what is on the image but also the topic of content.

In situations where an image cannot be displayed, the alt text will be displayed to the visitor. This can also assist readers that are blind or visually impaired as the text will be read out to them.

Meta Tags
We were able to identify several Meta tags in the source code namely description and keyword. It is important to note that keyword tags are no longer used by Google. Meta descriptions on the other hand inform the user what your website is about and aims to convince them to click on it when searching on Google.

We suggest that the Meta description should be different on all pages. The aim of the Meta description is to inform the user what the page is about.

When writing an SEO description, one must ensure that it should not exceed 160 characters and most importantly matches with the content of the page.
It is important to remember that Google does not rank the website alone but webpages within the site.

Typography

Research shows that the text on a website should be at least 16 pixels in order to accommodate any types of reader. 16-pixel text on a screen is about the same size as text printed in a book.

SSL/Data Encryption
When requesting information from users on a website, it is crucial to encrypt sensitive data.
This can be done by purchasing an SSL certificate and installing it on the web server.
The SSL certificate informs visitors that their connection is secure and that the data collected is encrypted.

Important note: In order to accept payments on your website, you must pass several audits that show that you are complying with the PCI standards. One of the requirements includes the use of an SSL certificate.

GDPR – What you need to know?

GDPR – What you need to know?

Stricter regulations for collecting consent

With the new regulation in place, businesses will only be allowed to send email to people who’ve opted-in to receive emails.

GDPR mentions that the consent must be clearly obtained by checking a box on a website, which includes a statement that clearly indicates consent.

The recipient must be provided with sufficient information on how their data will be used and most importantly for what reason it is intended to be used. The recipient should be given the opportunity to object to any of the reasons.

Many practices that are currently in place won’t be compliant under GDPR. If the business has obtained the information from a sale or from downloading a whitepaper, the use of this data will not be legal. Many practices that marketers previously used to grow their database won’t be compliant under GDPR.

New requirements for consent record keeping

Under the GDPR, you will need to provide proof and show reasonable evidence that you have complied with the GDPR if you are asked.

Storing consent forms is something that has never been done before, but in the future, all forms will have to be presented if requested.

What if you don’t stick to the rules?

Non-compliance with GDPR can lead to fines of up to €20 Million or 4% of a company’s annual turnover (whichever is higher).

5th Floor announces launch of new website

5th Floor announces launch of new website

We are excited to announce the launch of our website.

A year into the making, the website is aimed to be the number 1 site for startup and small businesses in the UK filled with resources on marketing, websites, success and technology.

The website contains up-to-date information to get you started in this competitive world of business including tips on how to be successful online such as driving more traffic to your website and using the best technologies.

We understand that setting up a business can sometimes be challenging, that’s why we offer free advice, unbeatable prices and funding options. We believe that all ideas have the potential to change the world; hence we want to hear about them and turn your vision into a reality.

All information is updated regularly and checked by our in-house experts. On our website, visitors can also stay informed with the latest news by simply subscribing.

To get a quote or simply obtain free advice about your business, simplyclick here.